Having a previous client spread the word about you is one of the most cost-effective—and effective—ways to bring in new business. This can come in the form of a gift or a discount on future trips for referring new clients to you or something else entirely. Regardless, find a way to motivate current clients to go out and spread the good word about you, because there’s still nothing better than word-of-mouth marketing.
On a related note, loyalty programs and rewards for frequent bookings can act as a way for clients to self-refer themselves!
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