Universal Parks & Resorts just announced that it is taking over a 97-acre stretch of Frisco, about 30 miles north of Dallas, and transforming it into a one-of-a-kind destination for fun-loving families. According to a press release, the theme park will be “set in a lush green landscape” (in Texas!) and will feature “immersive themed lands” that will showcase beloved characters and treasured stories.
While usually everything is bigger in Texas, this park is a bit smaller in size than the ones on the coasts. It is designed that way with a specific audience in mind, though. Parents (and grandparents) of young children will be thrilled to know that this park is made for younger audiences. That includes more family-friendly attractions, a themed hotel, fun shows designed to engage kids, and more chances to meet characters, but also “a completely different look, feel, and scale” that they hope will help win over a new generation of children.
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